May 1, 20213 minCreative Cities: Madrid – AdForumPublished by: AdForum I have been living in Madrid since 2015. I wrote this article about my favorites places to get inspired, be...
Apr 30, 20213 minWhy Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium ContentFor marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the...
Jan 1, 20212 minAn inspirational essay about Alexandra Wilkis Wilson12 years ago, I was working as Marketing Manager for one of the first Colombian eCommerce startups. Our communications and digital...